
// caper #01 · Healthtech unicorn
Building performance marketing from scratch.
As the first performance marketing hire, Moiz built the entire digital acquisition strategy across SEM, paid social, display, SEO, influencers, digital audio, app store, and programmatic.
Performance
paid search, paid social, programmatic, SEO/AEO, website, creatives
Brand & GTM
brand identity and logo, brand book, positioning, launch, narrative, creatives, videos, content
Lifecycle
CRM, email marketing, promotions, retention, referral
Analytics
attribution, MMM, dashboards, performance


