Teladoc Health

Teladoc Health brings together multiple ways to access care. Our work covered virtual care, primary care, and mental health. That breadth matters: someone considering ongoing primary care is not necessarily looking for the same thing as someone seeking mental health support.

The marketing remit was therefore broader than promoting a single product. It needed to support acquisition across different care categories while keeping a consistent commercial focus. The question was not simply whether people noticed the campaigns. It was whether the investment produced a return.

In healthcare, interest and acquisition are different outcomes. A campaign can attract attention without bringing people closer to the care they need. Across a broad service offering, that distinction becomes especially important because aggregate activity can hide differences between individual care categories.

The challenge was to connect the breadth of Teladoc’s offering with performance marketing that could be judged on business impact. More campaigns, more traffic, or more visibility would not, on their own, answer that question.

The Gremlin’s remit centered on performance marketing and patient acquisition. We worked across the care offerings rather than treating virtual care, primary care, and mental health as one interchangeable proposition.

Marketing ROI measurement connected that acquisition work to its commercial outcome. This put return at the center of the story: the work was about making marketing investment productive, not treating campaign output as the result in itself.

The work delivered an average marketing ROI of 188%. That is the reported marketing result for this engagement, rather than a claim about companywide revenue growth or a percentage increase in patient volume.

Its significance is the connection between acquisition activity and measurable return. The portfolio contained different care needs, but the commercial test remained clear: marketing had to produce value, not just activity.

This engagement shows the Gremlin’s performance marketing remit in an established healthcare business with multiple offerings. The emphasis was on acquisition and return within that environment, rather than building a new brand from scratch.

For a business operating at scale, the useful lesson is to distinguish the work being shipped from the value it generates. Campaign volume is an input. Marketing return is the outcome that makes the investment meaningful.